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TTH:YFK2WNREKTLTUJSWAGHXP4W6ATKVSBL67T3RALQ 		Title: Non-Designer's Design Book, The (3rd Edition)Volume:
Author(s):Robin Williams
Series:Periodical:
Publisher:Peachpit PressCity:
Year:2008Edition:3rd
Language:English Pages (biblio\tech):217\217
ISBN:0321534042, 9780321534040ID:747982
Time added:2012-02-04 16:00:00Time modified:2016-03-20 07:50:50
Library:Library issue:2011 12 30
Size:14 MB (14671988 bytes)Extension:pdf
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Desr. old vers.:2013-10-30 22:14:33  2015-07-08 00:17:38  2016-04-03 05:51:08 Edit record:Libgen Librarian
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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic–now in full color–includes a new section on the hot topic of Color itself. In The Non-Designer’s Design Book, 3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this best-selling author.
Table of contents :
Contents......Page 6
Is this book for you?......Page 11
1 The Joshua Tree Epiphany......Page 12
The four basic principles......Page 14
2 Proximity......Page 16
Summary of proximity......Page 33
3 Alignment......Page 34
Summary of alignment......Page 51
4 Repetition......Page 52
Summary of repetition......Page 65
5 Contrast......Page 66
Summary of contrast......Page 81
6 Review......Page 82
Proximity......Page 83
Alignment......Page 84
Repetition......Page 85
Contrast......Page 86
Summary......Page 91
7 Using Color......Page 92
The amazing color wheel......Page 93
Color relationships......Page 94
Shades and tints......Page 99
Watch the tones......Page 103
Warm colors vs. cool colors......Page 104
How to begin to choose?......Page 105
CMYK vs. RGB; print vs. web......Page 107
8 Extra Tips & Tricks......Page 110
Creating a package......Page 111
Business cards......Page 112
Letterhead and envelopes......Page 116
Flyers......Page 120
Newsletters......Page 124
Brochures......Page 128
Postcards......Page 132
Newspaper ads......Page 136
Web sites......Page 140
Designing Wth Type......Page 144
9 Type (& Life)......Page 146
Concord......Page 147
Conflict......Page 149
Contrast......Page 151
Summary......Page 153
10 Categories of Type......Page 154
Oldstyle......Page 155
Modern......Page 156
Slab serif......Page 157
Sans serif......Page 158
Script......Page 160
Decorative......Page 161
Be conscious......Page 162
Summary......Page 165
11 Type Contrasts......Page 166
Size......Page 167
Weight......Page 171
Structure......Page 175
Form......Page 179
Direction......Page 183
Color......Page 187
Combine the contrasts......Page 193
Summary......Page 194
An exercise in combining contrasts......Page 197
12 So, Does it Make Sense?......Page 198
The process......Page 199
An exercise......Page 200
Okay—redesign this!......Page 201
13 Answers to Quizzes......Page 202
Modern......Page 206
Slab serif......Page 207
Sans serif......Page 208
Ornaments......Page 209
Decorative......Page 210
OpenType......Page 211
Resources......Page 212
C......Page 213
K......Page 214
R......Page 215
Z......Page 216
Colophon......Page 217
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